November 26, 2018
Whether you’re just starting out in the freelance world or you’ve been at it for quite a long time, there’s one question ask yourself that many people neglect to think about. Are you a freelancer or a consultant?
Hey, So What’s the Difference?
A virtual assistant (#VA) is a professional business owner that provides administrative, creative, and technical support to other businesses. Most of our services are geared towards other entrepreneurs. Virtual assistants work remotely through their home office.
A freelancer (#freelancer) is a person who works on a project by project basis. They’re assigned a task to complete, they complete it and they get paid. They may have one or two primary clients, or they may have dozens. A freelancer can also work for an individual or a business. You have the freedom to work as little or as much as you desire.
A consultant on the other hand is a person that a business or individual turn to for advice, expertise and help. They also are assigned a task and paid to complete it. This works well with the area’s you feel most familiar with and don’t mind telling others what to do sometimes. (Shh, that’s ME)
However, they give wiggle room within the project to use their skills and experience to help the client achieve their objectives.
For example, a freelance copywriter may write the copy exactly as a client has dictated. This includes the exact format, benefits and even call to action.
A consultant, on the other hand, will be asked what approach they recommend selling a product or service. The client will trust them to make the best decisions for their sales copy.
Why Does It Matter?
There are benefits to be a freelancer only. For one, there are no heightened expectations. You’re not expected to be an expert in your industry. You’re just expected to complete a task. Freelancers don’t have the added stress of helping a client thrive and grow.
However, consultants benefit for several other reasons. They’re able to charge a lot more because of their expertise.
Their clients are also often loyal and come back for their expert help time and time again. This means consultants may spend less of their time seeking clients and more time making money.
Which Is the Right Approach for You?
There’s no right or wrong answer here. Each and every freelancer has their own reasons for being a freelance professional. They have their own goals and agenda. If you want to simply work part time and make some extra money, then maybe the idea of positioning yourself as a consultant just doesn’t make sense.
However, for those freelancers who are looking to build a solid full-time business, it makes sense to position yourself as a consultant. Either way I feel it’s important to always do what you have a passion for instead of something you are good at.
How Do You Position Yourself as a Consultant?
One fantastic way is simply to publish, a lot. Become a guest blogger. Publish articles on your website and other websites. Write reports and ebooks and give them away. Publications helps to establish authority and credibility. Also, participate in social networking sites and offer advice to those who need your help.
Finally, you can position yourself as an expert by simply offering advice and experience to your current clients when it’s appropriate. If you’re looking to grow your business and make more money, consider adding “consultant” to your list of services and watch your business boom.
So, Guys Let’s Talk About My Choice
I’m a Virtual Assistant Specialist. A virtual assistant provides administrative, technical, and creative assistance remotely to their clients. You are self-employed as a virtual assistant. A virtual assistant can fall into either category. As a virtual assistant I set my own hours like a freelancer, I choose only the projects or assignments I want to work, and I determine my rates. I’ve always wanted to do work that made me happy. I drilled down on a niche and that allows me to also give advice/consultant with other business. Becoming a virtual assistant was a complete life changer for me.
Becoming a Virtual Assistant was my dream is it yours? I’ve created a Mini Virtual Assistant Workbook that helps me narrow down my niche. I want you to give it a try and work through it to see what your niche should be.
Passion is energy. Feel the power that comes from focusing on what excites you. ~ Oprah Winfrey